How to choose a logo designer
Finding the ideal designer for your particular needs may be challenging given the wide range of options available. Here is a quick guide to assist you in picking the best logo designer. These ideas might be helpful if you need to hire a graphic designer, a web designer, or any designer at all.
Previous identity projects will give you a good idea of the designer’s skill level and what to expect, though this is not to say that a new designer cannot produce top-quality results. This point must be taken into consideration with all of the other points mentioned below, in which case a strong portfolio is probably the best indicator.
2. Positive Testimonials
Have they gotten positive testimonials from past clients and colleagues?
Make sure you validate the testimonies, which you can do by looking for a website or even by emailing the business. Checking to see if the business even exists is a smart idea.
3. A Thorough Design Process
Do they adhere to a specific logo design method, or do they just create logos quickly like fast food? The reason I wrote the post How NOT To Design A Logo, which advises you to avoid design competitions, logo factories, etc., is that a typical process does not take less than 48 hours to complete.
Do you want your logo to be designed (let alone researched) in less than 48 hours, considering how long it will be used? The logo design does not cost $5 because it is not a restaurant that serves takeout.
4. Awards Won / Published Work
Have they received any honors for their efforts? Are any of their works included in books or magazines? How well-known are they in the field?
5. A Strong Portfolio
What sort of portfolio do they have? What distinguishes “genuine” logo designs from “fake” ones? When I use the term “fake logos,” I don’t mean to mean logos created for actual clients, but rather for fictional businesses.
The costs of the service are usually quite evident of what you are going to receive. In most cases, you will get what you pay for, but don’t take price as the only indication.
How much does creating a logo really cost? This is the most commonly posed and most challenging question, in my opinion. This is so because every business has unique requirements. The best strategy is to create a personalized quote for every client.
7. Design Affiliations
Are they connected to any publications or design associations? Although not absolutely necessary, this shows how committed they are to their craft.
8. Great Customer Service
Do they rapidly answer your emails? How do they interact with others and present themselves? From the initial email all the way through to the post-purchase support, a designer should offer excellent customer service.
9. Business Professionalism
Excellent customer service requires a lot of time management, trustworthiness, attention to detail, and strong communication skills.
10. Appropriate Questions
To understand your demands in relation to your business objectives, a designer should ask you a number of questions. The history, target market, rivals, and objectives of the company, among other topics, should be the focus of the questions. Check out my logo design questionnaire for an illustration of the questions that were asked.
These are the top 10 considerations you should make when picking a logo designer:
- Proven Success & Experience
- Positive Testimonials
- A Thorough Design Process
- Awards & Published Work
- A Strong Portfolio
- Design Affiliations
- Great Customer Service
- Business Professionalism
- Appropriate Questions