Branding & Identity
What is brand?
is important to have a clear understanding of what brand is. A brand is the identity of a specific product, service, or business. A brand can be intangible like a slogan or jingle. It can also be physical like a logo, color scheme, or design.
It is difficult to overstate the importance of having a strong brand these days. In the age of the Internet, a company’s brand is often the first thing that potential customers will encounter, and it’s important to make a good first impression. A strong brand can help a company to stand out from its competitors, and it can also help to build customer loyalty. A company’s brand is more than just its logo or slogan; it is the overall image that the company projects to the world.
What is identity?
A brand’s identity is the way that the brand is perceived by its customers. A strong brand identity will be consistent across all of the company’s communications, from its website to its advertising to its packaging. A strong brand identity can help a company to build customer loyalty and to stand out from its competitors. Your company’s brand identity should be an integral part of your overall marketing strategy.
Identity is how a person, group, or brand is perceived by others. A company’s identity is often closely linked to its brand. A company’s identity can be positive or negative, and it can be static or dynamic. A company’s identity is created by the interactions that it has with its stakeholders.
The identity or ‘image’ of a company is made up of many visual devices:
- A Logo (The symbol of the entire identity & brand)
- Stationery (Letterhead + business card + envelopes, etc.)
- Marketing Collateral (Flyers, brochures, books, websites, etc.)
- Products & Packaging (Products sold and the packaging in which they come in)
- Apparel Design (Tangible clothing items that are worn by employees)
- Signage (Interior & exterior design)
- Messages & Actions (Messages conveyed via indirect or direct modes of communication)
- Other Communication (Audio, smell, touch, etc.)
- Anything visual that represents the business.